Managed IT Services & Digital Marketing Solutions in Cincinnati

To send individualized emails, email marketing automation uses customer lifecycle triggers. Each email is customized for each touchpoint, progressing the customer through the sales funnel. This way, each email is...

For many businesses in different industries, marketing is always a complete must. However, not many companies fully use different marketing strategies, typically cornering themselves into inbound or outbound marketing without...

Email marketing continues to be one of the most efficient ways to reach your target market. It is far more effective at acquiring new subscribers than social media, making it...

When it comes to inbound marketing, buyer personas are crucial for setting up a successful content strategy. Put simply, personas are specific characters that represent a group of potential customers....

The B2B marketing landscape is highly competitive, and businesses have made substantial investments in building content marketing programs. Why is this? Content marketing is a proven method that can help...

Everyone knows that ad agencies typically charge more for media buying, but there are reasons that the extra money actually pays off. Here are the top reasons you should outsource...

While there are many ways to advertise your business for free, medium buying is still deemed necessary due to its effectiveness in delivering the desired results. Medium buying is essentially...

Why do customers choose to buy from you? Is it because there isn't any competition for your product or service? Perhaps, but most customers have multiple choices for every purchase...

Automation can contribute a lot to the efficiency of your digital marketing campaigns, particularly e-mail marketing. For instance, marketers may save themselves the trouble of producing and sending e-mails from...

For e-commerce business owners, you may give your consumers the option to sign up for email updates on your website. You are bound to have a few consumers who have...

The principle that form follows function shapes many forms of design—automobile, architecture, fashion. The designer's primary goal is to create something that achieves its purpose well and then style the...

As people see the importance of digital marketing for small businesses, more and more brands are producing content online. The types of content found on every social media platform are expanding, and...

Here's how to convert a website that's currently part of a WordPress multisite network into a standalone WordPress installation. I'm going to assume that if you've been tasked with tackling...

Most businesses operating in the digital age know that being active in social media can be beneficial to their success. However, social media does not work independently. Instead, social media...

Most consumers nowadays rely on Internet eCommerce to purchase whatever they need. Because of this, digital marketing has skyrocketed and has allowed businesses to reach their prospects. However, having an...

Search Engine Marketing (SEM) is the process of marketing your business through paid ads on search engines. This includes advertising your company on popular search engines like Google, Yahoo and...

When email marketing first appeared, it was revolutionary. Now, it’s still around and still revolutionary. At least, that’s what everyone’s been saying. Even with all the messaging happening online, email...

Inbound marketing comes with its own unique benefits that are especially attractive to small businesses that have limited marketing budgets. Gains from a successful inbound marketing strategy can be huge,...

Unknown to most of us, the concept of marketing is as old as civilizations, but it has evolved. In the middle of the 20th century, academicians conceived the idea of...

Content marketing is a powerful strategy for generating leads, increasing traffic, and driving sales. But, with all the coverage it gets, it can be challenging to get a clear picture...