Buyer Persona

Buyer personas create a view of who you need to focus on when you’re targeting new leads and conceptualizing content solutions to draw them in. They help articulate who the customer is, where to find them, and how your product can help them. Personas are fictional characters that are created based on research showing the respective needs, goals, and behavior patterns among your existing and potential customers. They give you a better idea of who you are marketing to, and how to reach them.


The information that can be assembled for each persona is:

General Information

  • Persona name
  • Occupation
  • Marital Status

Goals and Challenges

  • Primary goal
  • How your business can help achieve this goal
  • Primary frustration
  • How your business can help solve this problem


  • Age
  • Gender
  • Salary / Household Income
  • Location (urban / suburban / rural)
  • Level of Education
  • Family Size