Now that we’re in 2022, there are so many things you can do to revamp your business to achieve even more success this year. Of course, this is vital especially knowing the trials and tribulations your business faced last year during the pandemic. Unfortunately, the virus is still around, but if your company has made it this far, this means you’re doing something right, such as going online to sell things! In fact, this is why you need to focus on your SEO, simply because it helps you outrank your competitors.
Today, we want to share with you a few SEO trends of 2022 that you need to apply if you truly want to make the most out of your online audience:
1. Mobile Friendliness
You’ve heard this a million times before, but the fact is, it still holds a lot of truth. If your website isn’t mobile-friendly, you’re going to miss out on a massive chunk of your audience. It’s the same case for Google’s PWA (Progressive Web Apps), which considers the user’s experience. If you want to survive in the online world, you need to consider these things.
Ensuring that your website is mobile-friendly simply means that you cater to the audience that uses mobile devices to access your website, which, frankly, makes up more than half of all online users!
2. Conversational Searches
Last year, the average user searched using keywords. This year, the average user talked to Google. Whether it’s Alexa or Siri, people are getting more comfortable with talking to an AI, and this is precisely why conversational search is going to be big in the years to come.
In 2022, more companies will use chatbots to communicate with their customers. This will be the key to obtaining more customers, lower bounce rates, and better conversions. If you want to stay ahead of the competition, you need to understand that your audience is changing, and you have to change as well.
Another reason conversational searches will be big in 2022 is that users are looking for more personalization in their searches. They want to be treated like they’re unique, and they want their queries to be answered based on their personal preferences.
This will be even more essential, considering how personalized the world is getting. However, it’s not just about searching for information and answers but personalizing your advertising as well. Many companies still advertise to the masses and not to the individual. In 2022, this will change significantly, especially with the introduction of social ad targeting and retargeting.
4. Measurable SEO
In the past, SEO was about getting the most backlinks and optimizing your keywords. This year, SEO is about figuring out how to measure your success. If you want to be successful in the months to come, you’re going to need to figure out how to measure your SEO. How many leads are you getting from your ads? How many conversions are you getting? These are all things you need to measure to get the most out of your business.
If you’re already doing these things, then you’re well on your way to achieving more success in the future!
Whether you’re a brand new startup or a staple in the online world, you need to know how SEO will change in the years to come. The fact is, SEO is going to be even more important in the next few years, and if you want to stay ahead of the competition, you need to nail your SEO! Keep these trends in mind and apply them to your SEO strategy, and that way, you can maximize your online presence and, more importantly, success!
Revworx Digital Marketing is a digital marketing agency that offers various digital services to help businesses grow online. If you are looking for Cincinnati SEO services, reach out to us today!