Why Use Inbound Marketing?

It’s no secret that every successful business should set up professional socials. But what you probably don’t know is that social media is an extremely powerful inbound marketing tool.

 

With inbound marketing, you let your consumers come to you on their own time (as opposed to outbound marketing techniques like pop-up ads). People are more likely to approach your social media pages with positivity when they discover you on their accord in their leisure time.

 

Better yet, your social media pages can work to funnel consumers to your blog, where they’ll discover even more value and maybe even purchase a product or two.

 

But the question still stands: What social media platform is the best for your business?

 

With so many options, it can be hard to choose:

• Facebook
• Instagram
• Twitter
• YouTube
• TikTok

 

The answer, however, depends on your target audience. Where do your consumers spend the most time?

 

If you target a younger audience, the answer could be TikTok, YouTube, and Instagram—but older audiences prefer Facebook.

 

You’ll likely need to focus on several social media marketing campaigns across various platforms if you want to see the best results.

 

But running one social media page, let alone multiple accounts, is an entire job on its own. Luckily, that’s why we’re here. Our team of professionals can set up, manage, and create content for each of your socials, ensuring you get more followers—and more leads.

Assembling an email list is a great marketing technique, but that’s not all there is to it.

 

Email automatic ensures that you can walk your customers through a complete marketing experience without spending excessive energy reaching out to customers. From welcome messages to complete campaigns, automation makes your life easier and your customer’s experience better.

 

In a complete automated email marketing campaign, an entire email series is written and set up all at once rather than in stages. Then, individual customers receive each email only after meeting certain criteria, such as purchasing their first product or leaving feedback.

When practicing inbound marketing, it’s essential to know your target audience. That’s where buyer personas come in.

 

Buyer personas help you get a better idea of who exactly you’re targeting, so when you create content, you can be sure it aligns with their interests, values, and needs.

 

You can think of a buyer persona as a sort of imaginary social media profile with plenty of information about your buyer, including:

• Age
• Gender
• Marital status
• Racial, cultural, or ethnic identity
• Income
• Occupation
• Location
• Lifestyle
• Parental status
• Hobbies and interests
• Beliefs, attitudes, fears, and desires
• Preferred media
• Pain points

 

Not sure who your buyers are? No problem. That’s why we’re here to help. Revworx compiles data from various sources, including CRM software, online reviews, and social media insights, to develop unique buyer personas for your business.

Of course, every website has content. But content marketing takes your web content to a new level.

 

Content marketing involves running a blog that publishes relevant posts on a regular basis. Each blog contributes to a site’s overall SEO, which is essential for potential customers to discover you online.

 

Instead of just showing off your products or services, content marketing allows you to demonstrate your knowledge and expertise. Not only does offering great content build trust between you and your customers—it also provides new and existing customers with actionable solutions to their problems.

 

The key to good content marketing is tailoring content to your audience that provides real value. In addition to utilizing SEO methods, quality content keeps readers engaged on your website, and it can even bring them back to your site time after time.

The main purpose of creating great content is to pull readers in and show them what you have to offer—but you have to get people to your pages first. To do that, we utilize search engine optimization or SEO.

 

SEO ensures that your website will rank high on search engines like Google. Ideally, we want to see your website appear on the first page when someone completes a relevant search.

 

The main way that we optimize blogs to appear under your target audience’s search results is by using keywords.

 

Keywords are words or phrases that we know your audience searches for. With the help of software and analytics, we track trending keywords and embed them seamlessly into your blogs.

 

Search engine optimization is all about monitoring and analyzing organic website traffic in order to acquire more traffic, more customers, and more profit.

 

To a certain degree, SEO is a science. There are formulas and guidelines to follow, such as the best way to title a blog or web page and how to write a meta description. There are also rules to help avoid pitfalls—like keyword stuffing, spinning content, or cloaking.

 

But SEO is also an art. It requires great writers who can captivate an audience while also offering valuable information. All the while, your blog writers must know the best practices of SEO in order to provide the highest-quality content to your consumers—which is the true backbone of SEO.

 

SEO is also the foundation for great SEM—which is why our team at Revworx always prioritizes SEO in our clients’ inbound marketing campaigns.

The main purpose of creating great content is to pull readers in and show them what you have to offer—but you have to get people to your pages first. To do that, we utilize search engine optimization or SEO.

 

SEO ensures that your website will rank high on search engines like Google. Ideally, we want to see your website appear on the first page when someone completes a relevant search.

 

The main way that we optimize blogs to appear under your target audience’s search results is by using keywords.

 

Keywords are words or phrases that we know your audience searches for. With the help of software and analytics, we track trending keywords and embed them seamlessly into your blogs.

 

Search engine optimization is all about monitoring and analyzing organic website traffic in order to acquire more traffic, more customers, and more profit.

 

To a certain degree, SEO is a science. There are formulas and guidelines to follow, such as the best way to title a blog or web page and how to write a meta description. There are also rules to help avoid pitfalls—like keyword stuffing, spinning content, or cloaking.

 

But SEO is also an art. It requires great writers who can captivate an audience while also offering valuable information. All the while, your blog writers must know the best practices of SEO in order to provide the highest-quality content to your consumers—which is the true backbone of SEO.

 

SEO is also the foundation for great SEM—which is why our team at Revworx always prioritizes SEO in our clients’ inbound marketing campaigns.

To achieve effective search engine marketing or SEM, you need to already practice great SEO. If your website ranks well organically (thanks to search engine optimization), your chances of ranking for paid ads (with search engine marketing) increase exponentially.

 

SEM refers strictly to paid advertising—instead of acquiring organic results, we’re trying to pull people in with paid ads.

 

Have you ever searched on Google and noticed that the first 2-5 results are usually marked “Ad” right before the hyperlink? Those are paid advertisements by businesses that practice search engine marketing.

 

Great SEM often ensures that your website will appear as one of the first four results on Google. So, it’s clear why SEM is an effective inbound marketing tool for any business.