Why Use Inbound Marketing?

If you want to grow your business in Cincinnati and beyond, the obvious answer is to focus on marketing. And you’ve likely found several successful ways to market your brand already.

 

But what if we told you that you need inbound marketing if you want your business to soar to new heights?

 

Inbound marketing methods should be a major part of any marketing repertoire, regardless of the type of products or services you sell.

 

Why?

 

Because inbound marketing attracts attention to your website—which you can read as potential customers to your business.

 

One key element of inbound marketing is blogging. Content creation builds your site up and opens new avenues for consumers to discover your brand.

 

According to HubSpot, 55% of marketers say blog content creation is their top priority. When you realize that adding a blog to your website could land you 67% more leads and cut advertising costs by 60%, it’s a no-brainer why so many marketers rely on blogging as their main method of promotion.

 

Inbound marketing is more affordable and more effective than traditional outbound marketing methods.

WHAT IS INBOUND MARKETING?

The most basic premise of inbound marketing is that attracting the right kind of customer to your brand’s website in the first place will land you more sales, more leads, and more profit.

 

Those consumers are your target customers because they’re the people who are most likely to spend money on your site once they’ve landed there.

 

To make money from inbound marketing, you start by creating detailed buyer personas. Once you know your target audience, you produce valuable, informative content based on what those customers are searching for online.

 

If you can generate the best content for your consumer, they’ll discover your blogs, then eventually, your website and your products or services.

 

Although there are many complex facets to inbound marketing, the basic premise is simple.

 

If your target customer happens to be a Cincinnati-based business owner who wants to know more about digital marketing and grow their business (with the help of the right company), a good example of inbound marketing content is, as it turns out, a web page a lot like this one.

Social Media Marketing

It’s no secret that every successful business should set up professional socials. But what you probably don’t know is that social media is an extremely powerful inbound marketing tool.

 

With inbound marketing, you let your consumers come to you on their own time (as opposed to outbound marketing techniques like pop-up ads). People are more likely to approach your social media pages with positivity when they discover you on their accord in their leisure time.

 

Better yet, your social media pages can work to funnel consumers to your blog, where they’ll discover even more value and maybe even purchase a product or two.

 

But the question still stands: What social media platform is the best for your business?

 

With so many options, it can be hard to choose:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • TikTok

 

The answer, however, depends on your target audience. Where do your consumers spend the most time?

 

If you target a younger audience, the answer could be TikTok, YouTube, and Instagram—but older audiences prefer Facebook.

 

You’ll likely need to focus on several social media marketing campaigns across various platforms if you want to see the best results.

 

But running one social media page, let alone multiple accounts, is an entire job on its own. Luckily, that’s why we’re here. Our team of professionals can set up, manage, and create content for each of your socials, ensuring you get more followers—and more leads.

Email Automation

Assembling an email list is a great marketing technique, but that’s not all there is to it.

 

Email automatic ensures that you can walk your customers through a complete marketing experience without spending excessive energy reaching out to customers. From welcome messages to complete campaigns, automation makes your life easier and your customer’s experience better.

 

In a complete automated email marketing campaign, an entire email series is written and set up all at once rather than in stages. Then, individual customers receive each email only after meeting certain criteria, such as purchasing their first product or leaving feedback.

Buyer Persona Creation

When practicing inbound marketing, it’s essential to know your target audience. That’s where buyer personas come in.

 

Buyer personas help you get a better idea of who exactly you’re targeting, so when you create content, you can be sure it aligns with their interests, values, and needs.

 

You can think of a buyer persona as a sort of imaginary social media profile with plenty of information about your buyer, including:

  • Age
  • Gender
  • Marital status
  • Racial, cultural, or ethnic identity
  • Income
  • Occupation
  • Location
  • Lifestyle
  • Parental status
  • Hobbies and interests
  • Beliefs, attitudes, fears, and desires
  • Preferred media
  • Pain points

 

Not sure who your buyers are? No problem. That’s why we’re here to help. Revworx compiles data from various sources, including CRM software, online reviews, and social media insights, to develop unique buyer personas for your business.

Content Marketing

Of course, every website has content. But content marketing takes your web content to a new level.

 

Content marketing involves running a blog that publishes relevant posts on a regular basis. Each blog contributes to a site’s overall SEO, which is essential for potential customers to discover you online.

 

Instead of just showing off your products or services, content marketing allows you to demonstrate your knowledge and expertise. Not only does offering great content build trust between you and your customers—it also provides new and existing customers with actionable solutions to their problems.

 

The key to good content marketing is tailoring content to your audience that provides real value. In addition to utilizing SEO methods, quality content keeps readers engaged on your website, and it can even bring them back to your site time after time.

Search Engine Optimization (SEO)

The main purpose of creating great content is to pull readers in and show them what you have to offer—but you have to get people to your pages first. To do that, we utilize search engine optimization or SEO.

 

SEO ensures that your website will rank high on search engines like Google. Ideally, we want to see your website appear on the first page when someone completes a relevant search.

 

The main way that we optimize blogs to appear under your target audience’s search results is by using keywords.

 

Keywords are words or phrases that we know your audience searches for. With the help of software and analytics, we track trending keywords and embed them seamlessly into your blogs.

 

Search engine optimization is all about monitoring and analyzing organic website traffic in order to acquire more traffic, more customers, and more profit.

 

To a certain degree, SEO is a science. There are formulas and guidelines to follow, such as the best way to title a blog or web page and how to write a meta description. There are also rules to help avoid pitfalls—like keyword stuffing, spinning content, or cloaking.

 

But SEO is also an art. It requires great writers who can captivate an audience while also offering valuable information. All the while, your blog writers must know the best practices of SEO in order to provide the highest-quality content to your consumers—which is the true backbone of SEO.

 

SEO is also the foundation for great SEM—which is why our team at Revworx always prioritizes SEO in our clients’ inbound marketing campaigns.

Search Engine Optimization (SEO)

The main purpose of creating great content is to pull readers in and show them what you have to offer—but you have to get people to your pages first. To do that, we utilize search engine optimization or SEO.

 

SEO ensures that your website will rank high on search engines like Google. Ideally, we want to see your website appear on the first page when someone completes a relevant search.

 

The main way that we optimize blogs to appear under your target audience’s search results is by using keywords.

 

Keywords are words or phrases that we know your audience searches for. With the help of software and analytics, we track trending keywords and embed them seamlessly into your blogs.

 

Search engine optimization is all about monitoring and analyzing organic website traffic in order to acquire more traffic, more customers, and more profit.

 

To a certain degree, SEO is a science. There are formulas and guidelines to follow, such as the best way to title a blog or web page and how to write a meta description. There are also rules to help avoid pitfalls—like keyword stuffing, spinning content, or cloaking.

 

But SEO is also an art. It requires great writers who can captivate an audience while also offering valuable information. All the while, your blog writers must know the best practices of SEO in order to provide the highest-quality content to your consumers—which is the true backbone of SEO.

 

SEO is also the foundation for great SEM—which is why our team at Revworx always prioritizes SEO in our clients’ inbound marketing campaigns.

Search Engine Marketing (SEM)

To achieve effective search engine marketing or SEM, you need to already practice great SEO. If your website ranks well organically (thanks to search engine optimization), your chances of ranking for paid ads (with search engine marketing) increase exponentially.

 

SEM refers strictly to paid advertising—instead of acquiring organic results, we’re trying to pull people in with paid ads.

 

Have you ever searched on Google and noticed that the first 2-5 results are usually marked “Ad” right before the hyperlink? Those are paid advertisements by businesses that practice search engine marketing.

 

Great SEM often ensures that your website will appear as one of the first four results on Google. So, it’s clear why SEM is an effective inbound marketing tool for any business.

Find the Inbound Marketing Plan That's Right for You

At Revworx Digital Marketing, we know that every business has unique needs and desires that require custom growth plans. That’s why our Cincinnati digital marketing team offers a range of services so you can choose from all-inclusive inbound marketing packages or simpler blog management or social media management services.

 

Not sure which package is right for you? That’s okay. Our experts at Revworx Digital Marketing are happy to discuss your business’s goals and walk you through your options.

 

Contact us online or via phone, email, or snail mail to get a quote today.