Why Use Inbound Marketing?

You want to grow your business, and you you’ve obviously found ways to market it, so you might be wondering, “Why should add inbound marketing methods my repertoire?”

 

One of the major inbound marketing methods to attract attention to your site is by building up content by blogging. According to Hubspot 55% of marketers say that blog content creation is their top priority. Seeing that adding a blog to your website can give you 434% more indexed pages and 97% more indexed links, it’s almost a no-brainer.

WHAT IS INBOUND MARKETING?

The basic premise of inbound marketing is attracting the right kind of customer to your brand’s website–the target customer who’s most likely to spend money on your site once they’ve landed there.

 

You do this by creating detailed buyer personas and then creating valuable, educational content based on what your desired customer wants to find on the web.

 

For example, if your target customer is a Cincinnati business owner who doesn’t know much about digital marketing and wants to learn more in order to grow their business (and find the right company to help them figure it out), a good example of inbound marketing content is, as it turns out, an article a lot like this one.

Buyer Persona Creation

Buyer personas create a view of who you need to focus on when you’re targeting new leads and conceptualizing content solutions to draw them in.

Email Automation

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Content Marketing

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Social Media Marketing

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Search Engine Optimization (SEO)

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Find A Plan That's Right For You

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