Why Use Inbound Marketing?

You want to grow your business, and you you’ve obviously found ways to market it, so you might be wondering, “Why should add inbound marketing methods my repertoire?”

 

One of the major inbound marketing methods to attract attention to your site is by building up content by blogging. According to Hubspot 55% of marketers say that blog content creation is their top priority. Seeing that adding a blog to your website can give you 434% more indexed pages and 97% more indexed links, it’s almost a no-brainer.

WHAT IS INBOUND MARKETING?

The basic premise of inbound marketing is attracting the right kind of customer to your brand’s website–the target customer who’s most likely to spend money on your site once they’ve landed there.

 

You do this by creating detailed buyer personas and then creating valuable, educational content based on what your desired customer wants to find on the web.

 

For example, if your target customer is a Cincinnati business owner who doesn’t know much about digital marketing and wants to learn more in order to grow their business (and find the right company to help them figure it out), a good example of inbound marketing content is, as it turns out, an article a lot like this one.

Buyer Persona Creation

Buyer personas create a view of who you need to focus on when you’re targeting new leads and conceptualizing content solutions to draw them in.

Email Automation

Email newsletters and occasional campaigns where each message is created on its own and sent to your list, an automated email marketing campaign involves setting up a series of emails all at once, and then they’re automatically sent to one particular person over time after they meet a certain criteria.

Content Marketing

Instead of just showing off your products and/or services, content marketing allows you to demonstrate your relevant knowledge with content that is useful to both your prospects and existing customers to help them find a solution to their problems.

Social Media Marketing

Social media marketing is a prime opportunity for your business to connect with prospective and existing customers. Your brand has the chance to connect with your customers on a more conversational and personal level, which can foster loyalty and repeat purchases. Social media is much too powerful of a tool for your company to ignore.

Search Engine Optimization (SEO)

Search engine optimization, commonly known as SEO, is the process of tweaking your website to maximize visibility in a search engine’s unpaid (organic) results. Organic search results are Google’s answer to your search terms, which they display right after their paid advertisements. The goal is to place your website in those free results so you don’t have to pay to be at the top.

Find A Plan That's Right For You

Revworx can do one or all of these things for you. The first step is learning about your business and coming up with a digital marketing plan that’s right for you. Contact us and let’s get started!