5 Ways to Effectively Create an Email Subject Line: Part 2


Email marketing is a form of direct marketing that uses electronic mail as a means of communication between an advertiser and a group of potential customers. Email marketing can be used to promote a product or service, or simply to build relationships with potential or current customers.

Email subject lines are important for getting your message noticed and read. With so many emails being sent every day, it’s important to make sure your subject line is effective in order to stand out and get your message across. 

In the first part of this guide, we went over some basic email subject line tips. In this section, we go over some more advanced tips to help you craft the perfect subject line.

1) Use Numbers and Statistics

One way to make your email subject line stand out is to use numbers and statistics. This will immediately grab the reader’s attention and make them want to learn more. For example, you could say “9 out of 10 people are doing this wrong” or “You’ll be surprised by these 5 statistics.”

Giving your subject line a number can make it stand out and be more memorable to your reader. Additionally, if your email contains information that is supported by that number in the subject line, it will add credibility to your argument.

2) Don’t Use Emojis

While emojis can be fun, they aren’t always appropriate for business emails. In fact, using emojis in your email subject line can actually decrease your open rate.

Emojis are often seen as unprofessional, so it’s best to avoid using them in your subject line. If you must use an emoji, make sure it is relevant to the email’s content and that it doesn’t take away from the message you’re trying to convey.

3) Emphasize Urgency

Your email subject line should convey a sense of urgency to encourage recipients to open and read your message. If you have a time-sensitive message, be sure to include a call to action in your subject line. For example, “act now” or “limited time only.” This will let recipients know that they need to open your email right away.

4) Use Questions to Pique Interest

Another great way to get recipients to open your email is to use questions in your subject line. This will pique their curiosity and make them want to know more.

You can make them think about a problem they need to solve, and if you word it correctly, you can even tug at their heartstrings. If you want to get someone’s attention, tell them that they are doing something wrong. 

A lot of brands selling items will tell the recipient that they may be facilitating inefficiency by not using their product. In doing so, the company is more likely to get the person to open the email.

5) Use Humor with Caution

Humor can be a great way to get someone’s attention, but it needs to be done carefully. If you’re not careful, it can come across as tacky or unprofessional. 

If you decide to use humor, make sure it’s not offensive and it’s not too clever. You don’t want to come across as the brand that tries too hard.


Getting someone’s attention is a tricky thing. You need to be smart, and you need to be strategic. You can’t just use any old subject line and expect a click. You need to be compelling, and you need to be thoughtful. Use the tips above to get the most out of your subject lines and get the attention you deserve.

Revworx Digital Marketing can help you communicate effectively with your audience. We are a Cincinnati digital marketing agency dedicated to growing your online presence. Get in touch with us today to learn how.