Content marketing is a powerful strategy for generating leads, increasing traffic, and driving sales. But, with all the coverage it gets, it can be challenging to get a clear picture of what content marketing really is. In this post, we’ll try to define content marketing and clarify what makes content marketing different from content brand marketing.
Content Brand Marketing: What Is It?
Content brand marketing is focused on promoting your company and your brand through your content marketing channels. It is about creating content that increases brand awareness. It’s about giving your target audience a reason to do business with you.
Content Marketing: What Is it?
Content marketing, on the other hand, has a more specific aim. Its focus is on the creation of content that drives traffic and leads. It is about creating content that provides value to your target audience and encourages them to reach out to you for more information.
The Difference Between Content Marketing & Content Brand Marketing
So, what is the difference between content marketing and content brand marketing? While they both focus on creating and distributing content, content brand marketing is focused on promoting your brand, while content marketing is focused on driving traffic and leads to your business. Here’s how to apply their differences to your content marketing strategy.
Content Brand Marketing: When to Use it
Content brand marketing is a good strategy for small businesses, especially those who have just launched their company or have minimal resources to devote to their marketing and PR campaigns.
For example, imagine you have just launched your own lifestyle brand and want to create awareness about it. In this case, you would create content that shows the world what your brand is about.
Content Brand Marketing: When Not to Use It
If you already have a successful brand and a budget for paid advertising, you don’t have to use content brand marketing to promote your brand. Paid ads are an effective way to build up your brand awareness much more quickly and easily.
Content Marketing: When to Use it
On the other hand, content marketing is perfect for established businesses that have a lot of resources to devote to their content marketing strategy. Think of your company’s content marketing strategy as a way to achieve your business goals (generating leads, increasing traffic, and driving sales) without spending a lot of money on paid advertising.
For example, if you want to increase the number of leads your company is getting, you need to create content that will guide your target audience to your website. However, you need to follow a proven process to use content marketing for lead generation.
Content Marketing: When Not to Use it
If you don’t have a clear aim for your content marketing strategy, if you are trying to grow your brand without a business strategy, or if you are trying to create awareness without a comprehensive content strategy, you should not use content marketing.
Which One to Use?
Which one is right for you? To find out, you have to understand your business goals, who your target audience is, and their needs. You can also work with a digital marketing company to create a tailor-fit campaign for you.
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