Digital marketing is incredibly complex, with many different aspects to it. As such, there are many mistakes people make when using it. With how important digital marketing can be for a business’ growth and brand visibility, falling victim to these mistakes can be detrimental and negatively impact your business.
To ensure that your business just starting does not fall into these pitfalls, here’s a look at a few common digital online marketing mistakes and how to avoid them.
Mistake #1: Being Too Trendy
It is not exaggerated to say digital marketing is constantly changing and evolving, and many businesses put too much time and effort into strategies that do not work. New aspects, such as voice search, are emerging that businesses need to give some attention to, but other aspects of marketing are still important. Link building is still the backbone of SEO, keyword optimization is the cornerstone of paid search, and social engagement is the basis of social media marketing.
Although it can be beneficial for businesses to focus more on brand engagement through podcasting or video marketing, it is important not to neglect the tried-and-tested techniques that have been proven to work for nearly a decade. These techniques are still important for long-term success and should focus on your business’s internal energy.
Mistake #2: Ignoring Mobile UI and UX
Even the best marketing worldwide won’t work if your website isn’t mobile-friendly. If customers can’t properly navigate your website, you’ll lose their interest quickly. Not only do people prefer mobile devices to desktop computers, but nowadays, search engines rank websites higher in search results if those sites are mobile-friendly. Optimizing your website for mobile will help make your SEO more effective. When people find what they’re looking for on a website optimized for mobile, they’re more likely to engage with that website.
Mistake #3: Losing Focus with Many Platforms
There is a lot within online marketing; it is constantly evolving, which makes it impossible for a single person or even a single business to master. It is common for businesses to attempt to master digital marketing by focusing on one or two areas, like writing SEO-optimized website copy or producing a podcast, while neglecting others. The result is that they become jack-of-all-trades, masters of none.
For instance, an ineffective social media strategy can be detrimental to an established email marketing campaign, especially if resources for the latter are redirected to the former.
Instead, focusing on a few core things at a time is best rather than spreading your resources thin. This means it’s better to focus simply on social media marketing and a little bit of email marketing than to spread your focus to cover all of them equally.
Be aware that spreading marketing across multiple social media accounts isn’t a good idea. For example, if your audience is concentrated on Facebook, don’t make the mistake of trying to reach them on other platforms like Snapchat and Instagram. Post good content that is relevant to your Facebook audience instead.
Do Online Marketing Right
Avoid these mistakes with Revworx Digital Marketing. We provide inbound, online marketing in Cincinnati with services that draw customers to you, not the other way around. Check out our portfolio by visiting our website!