The Most Common Email Marketing Automation Mistakes to Avoid

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Email marketing continues to be one of the most efficient ways to reach your target market. It is far more effective at acquiring new subscribers than social media, making it a crucial tool for digital marketing. That said, many people are starting to automate it to make their marketing tasks easier.

However, things do not always go accordingly, and they may end up making mistakes along the way. If you want to know what these email misdemeanors are in order to prevent them, look no further than the examples below.

1. Sending Out Too Many Emails

Most people who are emailing their subscribers on a regular basis make the mistake of sending out too many of them. The limits of reasonable email frequency vary and depend on various factors. Though there is no fixed rule, you should generally only email your subscribers once or twice per month. The recipient may simply lose interest in hearing from you if you are too frequent.

It is also important to keep in mind that the amount of content you can send out is limited. Make sure you do not go over the word limit.

2. Sending Emails with Poor Subject Lines

It may sound like a trivial matter, but the subject line of your email is a critical factor in your success. It is the first thing you will see when you receive the email. If it is vague or misrepresentation in the content, you can be sure the recipient will have a negative impression of your brand.

Make sure you spend enough time on your subject line in order to make it catchy and reader-friendly. Focus on the benefits and what you can offer them.

3. Not Doing Enough Segmentation

Segmentation is important because it can help you better connect with your target audience. It also allows you to speak to your subscribers as a group. When you do not segment, you are putting yourself at a disadvantage.

For example, if you have a newsletter sent out to many subscribers, you may want to break it up into sections, such as tips for beginners, tips for intermediate users, and tips for experts.

4. Failing to Use Automation Tools Wisely

While automation is integral to modern email marketing, you cannot simply run the automation tools without consideration. Many automation tools are available for you, including drip campaigns and A/B testing, and you have to learn to use them wisely.

Automation tools are meant to help you save time and resources. However, if you do not use them properly, they may end up doing more harm than good. You may also end up wasting precious time on fixing the results.

5. Not Providing Relevant Content

Even if you have a blog, your subscribers do not necessarily want to hear about it. They have signed up for your newsletter because they are interested in what you have to say, not what you have to say about yourself.

Provide them with relevant and interesting content. Ensure that the content you provide is useful and that you give them more than a sales pitch.


Depending on the type of email marketing you are doing, it can have a profound impact on your bottom line. Email marketing automation is a powerful tool when you know how to use it properly. With the right steps and the right tools, you can easily create a highly effective campaign that will improve your business and provide your subscribers with quality information they will enjoy reading.

If you are looking for a reliable email marketing agency in Cincinnati, OH, look no further than our expertise here at Revworx Digital Marketing. We are a Cincinnati-based inbound digital marketing agency that offers a wide range of services that will allow your company to gain significant traction online. Call us today and let us automate your email marketing tasks in no time!