Emails You Should Have Automated for Your Online Business


For e-commerce business owners, you may give your consumers the option to sign up for email updates on your website. You are bound to have a few consumers who have signed up, and sending emails manually may no longer be an option. Luckily, email automation is now possible.

But with so many possibilities, what emails should you have automated? Below is a list of highly recommended emails to get automated.

1. Welcome Emails

Welcome emails are a great way to email your new online customers who have signed up for your email updates. This is the perfect opportunity to introduce yourself and tell them more about the product or service that you sell.

This is especially useful if your product or service is a little more complex or it takes a long time to understand. You can use this as an opportunity to tell them more about it.

2. Sale Emails

When you are getting close to the end of a sale, this is the perfect time to send out a special email to your email subscribers. You can easily set up an automatic email to be sent out when a sale ends.

This email should remind them of the deal, as well as give them a few added incentives to take advantage of the sale.

3. Thank You Emails

Sending out thank you emails to your customers should be something that you do, no matter what. It is always a very good idea to send out a thank you email after purchase. This is a way to show your customers that you appreciate their business and that they are appreciated.

This will also show them that you have a good customer service policy, which can be very important. Depending on the type of e-commerce business that you have, this email can be the difference between your customers coming back and them looking at other companies out there.

4. Personalized Product Recommendations

Customers love to know that you are interested in them. If you don’t have the time or the resources to really know your customers, you can use automation to send out emails that recommend products based on their purchase history.

These emails should give your customers a range of recommendations. You want them to feel special, as well as get an insight about them.

5. Follow Up Emails

Follow-up emails can be used for a variety of reasons. You may want to send them out after a customer has made a purchase. This can be used to give them instructions about how to use the product that they have purchased, as well as to thank them for their purchase.

You should also send follow-up emails to your customers who have forgotten to make a purchase. Send them out a reminder and make sure that they know that you are available to them if they have any questions.

6. Birthday Emails

You can also use email automation for birthday emails. If you have a customer who has just turned a certain age, you can send out a special email that can be personalized.

Depending on the age, you can send them a coupon or discount code that is good for a certain number of days. This is a way to prove to them that you are a company that cares about them and their birthday.


Email automation is a great way to make sure that you are being productive. There is a lot of power in allowing your emails to be automatically sent out when certain things happen. This allows you to focus on other things that are important, as well as make sure that your business is growing.

Revworx is a digital marketing agency in Cincinnati. We aim to help businesses, especially smaller ones grow and fully utilize their potential. Contact us to get started.