How Crucial is LinkedIn to Your Inbound Marketing Plan?


LinkedIn can be considered as one of the most popular social media networks that you can find out there in the world. In fact, it is a social media network dedicated for professional connections. You can find almost everyone in the corporate world within LinkedIn. Hence, there is a possibility to find an excellent eco-system within this platform as well.

If you are currently engaged in the process of making an inbound marketing plan, you need to pay a lot of attention towards LinkedIn. That’s because the benefits that LinkedIn can deliver to your benefits are multi-faceted. You will be able to use LinkedIn in order to network with other businesses, network with potential customers, publish articles and have the company recommended by other professionals. According to the statistical records of 2013, more than 43% of the marketers have been able to generate paying customers with the assistance of LinkedIn. Therefore, all the people who are engaged with inbound marketing should take a look at this.

When you take a look at LinkedIn, you will notice that it has got tons of unique features. Those features can provide a lot of benefits to your business in the long run. Out of all those features, company pages can be considered as the most important one. That’s because it can heavily contribute towards the inbound marketing campaigns. You can verify this fact from any digital marketing agency as well. The foundation of inbound marketing campaigns lies on content and keywords. On the other hand, it has also become important to have a company page on LinkedIn to ensure positive results with inbound marketing.

If you are still not convinced, go ahead and read this article. We will let you know about all benefits that your inbound marketing campaigns can receive with the help of LinkedIn company pages.

LinkedIn company page can act as a website

The LinkedIn company page that you create in the social media network has got the ability to function similar to a website. That’s because you will be able to include all the vital company information, product information, service information and other details on the LinkedIn company page. People who view the company page will be able to get a clear understanding about what your business is all about. The interested candidates will be able to apply for your job vacancies with the company page as well. Therefore, you need to make sure that the company page you create in LinkedIn is being updated on a regular basis. Therefore, you will be able to create a positive overall impact on the business.

LinkedIn company page is an excellent lead generators

As a marketer, you are extremely concerned about the lead generators, as they can determine the future of your business. A LinkedIn company page can effectively act as a lead generator as well. If you take a look at this page, you will be able to see a scrolling banner, which is linked with the Products and Services tab. Marketers are provided with the opportunity to go ahead and add a call to action or an image to it. In addition, it is also possible for you to link it directly to a landing page of the company website. This can be considered as an excellent method available for you to use it as a lead generator. In addition, you will also be able to allow your visitors to click on the products or services that you offer and get to know more about them. A considerable percentage of them will be converted to sales at the end of the day as well.

LinkedIn company page is an excellent method to target the company updates

If you take a look at the basic fundamentals of inbound marketing, you will notice that you are paying a lot of attention towards targeting things. The LinkedIn company page can help you with that as well. Before you go ahead and publish an update about your business, you will be able to select the demographics of the target audience. It is true that all the updates will be shown via the company page at the end of the day. However, you can make sure that the updates you publish will be posted to the homepages of the target audiences. Therefore, you can easily enhance the overall visibility of your updates. This can help you with inbound marketing in the long run.

LinkedIn company page is an excellent SEO opportunity

There is a strong relationship in between Search Engine Optimization and inbound marketing. That’s where LinkedIn company page can help you with. When you look for a company on Google or any other leading search engine, you will be able to see the LinkedIn company profile on the first page. That’s the power of LinkedIn. You will not be able to SEO your website and get it to the first page of the search engine results. However, LinkedIn can provide you with a shortcut to securing your results. You don’t need to make a payment in order to ensure these results as well. All you need to do is to make sure that you have a 100% completed LinkedIn company page. Then you need to add the appropriate keywords to the company page as well. This can further enhance the visibility of your business.

As you can see, LinkedIn can heavily contribute towards your inbound marketing efforts. Therefore, all marketers are encouraged to take a look at LinkedIn without keeping any doubts or second thoughts in mind. You will be amazed by the results that it can deliver to you.